March 16, 2017

Dell Gaming Upper Funnel

March 16, 2017/ Justin Ross

I produced this, and coming soon, a number of versions for an upper funnel campaign to showcase Dell's gaming hardware lineup.

Yesterday, my video is playing on the YouTube.com masthead and as of this morning it has over 4 million views!

Whatever level you're on, you're one of us. Get deeper in the game with powerful technology by Dell and Alienware. Learn more at dell.com/gaming

This production was a large scale coordination. We worked with Anonymous Content from LA and Director John X. Carey and Jason McCormick as our Director of Photography. Leslie Owen was our Producer from Anonymous and she was so awesome. Local production in Mexico City was facilitated by Spectrum Films Mexico. Custom music was composed by Justin Tapp of Group Therapy. Post Production was handled by Cut + Run and they couldn't have been better to work with.

Check out our production in Mexico City.

We have more Dell Gaming spots rolling out and I will be adding them here.

Don't just play. Game.

Justin Ross

Spread the Aloha started as a philanthropical adventure around the world. SpreadTheAloha.com has grown to represent that, the work I'm fortunate to do, and my web log.

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