This is one of my productions at Dell that I'm the most proud of. It wasn't the biggest budget, but it was a stellar and small team, working with an amazing customer. Baydelta Maritime granted us full access to their crew for 3 days. We flew drones, played captain, and told a great story.
I produced this, and coming soon, a number of versions for an upper funnel campaign to showcase Dell's gaming hardware lineup.
Yesterday, my video is playing on the YouTube.com masthead and as of this morning it has over 4 million views!
This production was a large scale coordination. We worked with Anonymous Content from LA and Director John X. Carey and Jason McCormick as our Director of Photography. Leslie Owen was our Producer from Anonymous and she was so awesome. Local production in Mexico City was facilitated by Spectrum Films Mexico. Custom music was composed by Justin Tapp of Group Therapy. Post Production was handled by Cut + Run and they couldn't have been better to work with.
We have more Dell Gaming spots rolling out and I will be adding them here.
Don't just play. Game.
I was honored this week to be recognized with a Silver Addy for my work as a Co-Producer showcasing the Dell Precision Rugged Tablet, along with a tremendous @DellBlue team. Shot over a week in Alaska, the Dell Blue Photo and Video team knocked it out of the park.
You can see the work we did in the 2 videos below, really thought these turned out great.
Hello, World!
This is a production I am extremely proud of. In my experience, one of the most challenging videos to pre-produce, but also one of the most well executed. Cheers!
Award winners @icekuhler and @steve4ustin at #atxaddys. Cheers to us!
A photo posted by Justin Ross (@jross3030) on
Celebrating an Addy #ATXADDYS hey it was legible to me. pic.twitter.com/CrZAHkhi5m
— Justin Ross (@jross3030) February 19, 2016
Dell Blue took home a total of 4 Addy's, proud to be a part of the team.
I had the opportunity to work with Taxa Inc., the makers of the Cricket Trailer, in collaboration with Dell Precision to show how they are leveraging technology to improve the camping experience. Love how Garrett is taking his background as a NASA Architect and using it to design small places for those looking for adventure.
Below are the other videos I produced in this series, #PurposeBuilt.
There will be one more profile in this series and we are all very excited to release it soon!
The talented team I work with at Dell, Dell Blue Video has put together a reel showcasing the great work we've been doing this Fall.
Check it out on my portfolio page, here:
Dell Blue is the in-house agency at the world's largest startup. We craft iconic stories that resonate and inspire. This is our Fall 2014 video reel.
I was asked to be in a product walkthrough video for Dell.com and is also hosted on Dell's YouTube channel. Vibe produced and edited the video.
To play the role of executive in transit, a sharp razor and cashmere sweater were busted out. Good thing I had that extra battery!
Spread the Aloha started as a philanthropical adventure around the world. SpreadTheAloha.com has grown to represent that, the work I'm fortunate to do, and my web log.
